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Sources and Verification of Technographic Data
Tech Intel Solutions collects, updates, refreshes and verifies the Technographics data in-house. We have a dedicated team of research analysts who work in tandem with the data quality and verification team to ensure the Technographics information is accurate and up-to-date. We collect the Technographics data from 17+ different sources, of what we call as primary or suspect data of a particular company using a specific technology. This data is then vetted into actionable and verified information by our QA and Verification team. Each of these companies are touched and verified through phone, email surveys or social verification to confirm the technology usage and this is an ongoing and periodic process. This information on technology usage is updated every 45 days.
Covering of Mass and the Niche
Our Technographics data is very diverse in the data points. You can either acquire the insights of thousands of companies using a particular technology as a whole to get your word to a larger market size. Or go with your specific niche market by filtering and slicing the userbase to a particular industry vertical, specific product version or type, number of users, company sizes, revenue, IT spend of the company, specific personas, SIC/NAIC codes, target geography and many other niche filters. Our expert marketing consultant will be working with you to identify which approach would make sense for your marketing objectives.
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